The Key to Success

I saw this key fob by designer Sebastian Frith and was immediately impressed. This is the essence of good design. Although I must admit, if he added an extrusion at the tip thus creating a handy flat screw driver, it would be even more useful, without detracting from the overall simplicity. I always seem to need a screwdriver and the change would surely come at a small cost.  I’ll send him an email.

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